Vice President of Analysis at Alethea Group Cindy Otis explores how Wayfair found itself in the middle of conspiracy theory.
Coordinated information operations are not just a political concern that comes around every four years. It is critical that companies have a response plan and capability in place and ready to go that includes communications, legal, and security elements for when they inevitably become a target. Organizations that do not have the bandwidth or resources to implement and support a monitoring and response effort should engage outside experts for support. What they can’t do is keep crossing their fingers that they won’t become the next victim.
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