“It’s more the choose-your-own-adventure of conspiracy theories than something of doctrine at this point,” said Lisa Kaplan, CEO and founder of Alethea Group, a disinformation investigations and remediation firm. “This is one of the reasons why I think it’s appealing to such a broad base, is because people are able to come up with whatever evidence fits their story as to why something may be the way it is, or why it may be happening.”
It’s also what makes QAnon particularly impervious to facts, which, Kaplan said, poses a “longer-term problem” for combating disinformation both as it pertains to the election and beyond.
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